THE PICKERS
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The campaign, developed by Film & Campaign Ltd. for the Seedling Foundation and the
Storyboard Collective, is a social impact initiative shining a light on the harsh realities faced by
migrant workers in the European agricultural sector.
The documentary THE PICKERS, made by Berlin Producers, provides a non-accusatory, deeply
intimate and insightful view of migrant workers’ lives across Europe, where migrant labour
is foundational to producing fruit and vegetables but often rife with poor working and living
conditions, minimal legal protections, and high risk of exploitation.
Through the campaign, we aim to leverage the power of the film to create awareness, drive policy
advocacy, and mobilise consumers to demand food that’s free of exploitation. The ultimate goal
is to help transform the agricultural sector in Europe, leading to improved working conditions,
increasing legal accountability, and promoting best practice in agricultural supply chains